Here is the blueprint of the journey through the four core levels (ABCD) of brand identity development that give the best results to me:

A. Alignment B. Brainstorming C. Creation D. Delivery.

Dive deep into each level as I guide you through my dynamic process, blending strategy, creativity, and collaboration to craft brands that captivate and inspire.


During this initial phase, I focus on aligning myself with your vision and understanding your business needs. This involves:

  1. Meeting: We begin by scheduling a meeting to discuss your goals, objectives, and requirements for the brand identity project. This meeting serves as an opportunity to establish rapport, understand your expectations, and clarify any questions or concerns you may have.
  2. Brand Discovery and Research: Next, I delve deep into the client’s business, industry, target audience, and competitive landscape. Through comprehensive research and analysis, we gather valuable insights that will inform the development of the brand identity.
  3. Writing a Brief: Based on the information gathered, I craft a detailed creative brief outlining the project scope, objectives, target audience, brand personality, key messaging, and design preferences. This brief serves as a roadmap, ensuring alignment and clarity throughout the process.
  4. References and Inspiration: We compile a collection of references and inspiration materials, including visual examples, mood boards, and competitor analyses. These references serve as inspiration and guidance for the creative brainstorming process.

For a productive collaboration with a brand identity designer, you should prepare the following:

  1. Open Communication: You should be open and transparent in your communication with the designer. You should clearly articulate your feedback, preferences, and expectations throughout the design process to ensure that the final brand identity meets your needs and exceeds your expectations.
  2. Clear Business Objectives: You should have a clear understanding of your business goals, target audience, and unique selling propositions. This information will help the designer tailor the brand identity to effectively communicate the client’s message and values.
  3. Brand Vision and Values: You should articulate your brand vision, values, and personality. This includes defining the brand’s mission, tone of voice, and desired brand positioning. Sharing this information with the designer will ensure that the brand identity aligns with the client’s vision and resonates with their target audience.
  4. Market Research: Clients should conduct basic market research to understand their industry landscape, competitors, and target market. This information will provide valuable insights for the designer to create a brand identity that stands out in the market and appeals to the target audience.
  5. Inspiration and References: Clients should gather inspiration and references that reflect their desired aesthetic and style. This could include examples of logos, color palettes, typography, and imagery that resonate with the client’s brand. Providing these references will help the designer understand the client’s preferences and design preferences.

By preparing these key elements, you can set the stage for a productive collaboration, resulting in a successful and impactful brand identity that effectively communicates your message and resonates with your target audience.


In the Brainstorming phase, we enter the creative arena, where ideas are born and concepts take shape. This phase involves:

  1. Idea Generation: We kick off the brainstorming process, generating a wide range of creative concepts and ideas inspired by the brief and the research conducted in the Alignment phase.
  2. Sketching and Mockups: We translate our ideas into rough sketches and digital mockups, allowing us to visualize the concepts and iterate rapidly. This hands-on approach enables us to explore various design elements, layouts, and compositions.
  3. Back-and-Forth Collaboration: We engage in iterative collaboration, exchanging feedback, refining ideas, and exploring different directions. This back-and-forth dialogue ensures that the creative concepts align closely with the vision and objectives.


Once the winning concept is identified and refined in the BRAINSTORMING phase, we move into the Creation phase, where the magic happens. This phase involves:

  1. Creative Execution: We bring the chosen concept to life, employing our design expertise and creativity to craft unique and impactful brand identity elements. This includes designing logos, typography, color palettes, imagery, and other visual assets.
  2. Iterative Design Process: We engage in an iterative design process, refining and polishing the brand identity elements based on client feedback and input. This ensures that the final designs meet the client’s expectations and effectively communicate the desired brand message.


In the final phase of the brand identity process, I prepare to deliver the completed designs to you. This phase involves:

  1. Finalization: I finalize the brand identity designs, making any last-minute adjustments or refinements as needed to ensure perfection.
  2. Presentation: I go over the completed brand identity package with you, showcasing the final designs and explaining the rationale behind each element.
  3. Delivery and Handover: I deliver the finalized brand identity assets to you in the required file formats, ensuring smooth handover and transition. Additionally, I provide any necessary support or guidance to assist you in implementing the brand identity across various touchpoints.


I will provide you with all the necessary files and assets you’ll need to use your brand identity consistently across different platforms and materials. It’s like giving you a toolbox full of tools to help you maintain and promote your brand effectively.

But our support doesn’t stop there! Just like a reliable friend, I’m here to support you even after the project is completed. Whether you have questions, need additional assistance, or want to explore new opportunities to grow your brand, I’m always here to help. Consider me as your trusted partner on your brand journey, ready to support you every step of the way.